On January 5, 2026, Youlan International Holdings Group and Xiamen Hailu Maritime Services Co., Ltd. officially signed a joint venture agreement to jointly establish Xiamen Youlan Hailu International Cultural and Tourism Development Co., Ltd. This cooperation marks the strategic and deep collaboration between the two parties in the field of international cruise tourism service talents, aiming to integrate resources, complement each other's advantages, and jointly build a full chain talent service system from talent cultivation to precise delivery, in response to the new demand for talents brought about by the recovery and expansion of the global cruise industry.
Strong alliance to create a closed-loop talent ecosystem for cruise ships
As an international listed group focusing on lifelong services for blue collar workers, Youlan International has nearly 20 years of profound accumulation in vocational education and human resources services, and has built a full industry chain ecology of "vocational education+talent recruitment+employee management+market services". This cooperation with Xiamen Hailu is a key step for Youlan International to further deepen its subdivision field layout and build an international talent supply chain, aiming to create an integrated closed loop of "training certification transportation service" in the cruise tourism industry.
Xiamen Hailu Maritime Service Co., Ltd. was established in 2001 and is a benchmark enterprise in the field of talent dispatch for cruise ships in China. It holds the qualification of seafarer dispatch agency issued by the China Maritime Safety Administration and has relevant dispatch permits from the Ministry of Commerce and the Human Resources and Social Security Bureau. The company has long focused on the recruitment, training, and dispatch of cruise ship crew, and is the official agent or core partner of more than ten well-known cruise companies around the world, such as Royal Caribbean Cruises, Carnival Cruises, Disney Cruises (the only agent in China), Mediterranean Cruises, and Star Cruises. It occupies a leading position in the Chinese cruise talent transportation market.
Targeting the Blue Ocean and Responding to the Talent Gap in the Global Cruise Industry
Currently, the global cruise tourism industry is experiencing a strong recovery and sustained expansion. According to the International Cruise Association (CLIA), the global number of sea cruise tourists is expected to reach 37.7 million by 2025, with over 310 operating vessels. Cruise tourism only accounts for 2.7% of the global tourism market, indicating broad long-term growth potential. As of June 2025, there are 75 cruise ships under construction worldwide, with a total order value of approximately 65.9 billion US dollars. In the next decade, with the continuous delivery of new ships, the shortage of professional talents in maritime transportation and other related fields will continue to expand. In the Chinese market, since the comprehensive resumption of international cruise transportation in September 2023, routes in Shanghai, Shenzhen and other places have been operating normally, international giants have returned one after another, and domestically produced large cruise ships have also been put into commercial operation. The localization process of the industrial chain has significantly accelerated the demand for localized professional talents.
In this context, the joint venture between Youlan International and Xiamen Hailu is a strategic move to accurately grasp the industry cycle and proactively layout talent supply.
Top level design, co construction, long-term cooperation mechanism
The cooperation between the two parties is based on top-level design and will gradually promote a multi-level and long-term cooperation system through the joint venture company as a platform. In the future, we plan to establish "International Cruise Tourism Industry Academy" and "International Cruise Talent Training Base" in multiple countries and regions around the world, and carry out professional and socialized cruise service talent training and certification; Relying on the global vocational education network of Youlan International and the shipowner channel resources of Xiamen Hailu, we will jointly create targeted training programs for high-end overseas employment; Through a data-driven platform and standardized service system, we aim to build an efficient and reliable international employment bridge between cruise companies and young talents worldwide.
This' sea land integration 'is not only a collaboration between the two sides at the business level, but also a deep resonance between the vocational education system and professional maritime service institutions in the construction of industrial talent ecology. By integrating education empowerment and industry channels, both parties are committed to continuously delivering high-quality and highly compatible professional and skilled talents to the Chinese cruise industry and even the global cultural and tourism service field, and jointly building an open, win-win, and sustainable new talent ecosystem.
Youlan International will always be committed to improving the vocational skills and quality of life of blue collar talents through four service systems: vocational education, employee management, talent recruitment, and market services. Empower the integration of vocational education in various regions of the country for new development. Continuously utilizing the engine power of "digitalization, platformization, internationalization, and capitalization" to drive the creation of a globally leading blue collar lifelong service platform. I also hope to leverage my own strength and advantages to synergistically promote urban development and assist in talent development.
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